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Get ready to take your passion for running to the next level!


We are thrilled to introduce our brand-new New Balance 10K Ambassador Program! If you're a dedicated runner or walker who loves to lace up and hit the pavement, this is your chance to be part of something extraordinary. As a New Balance 10K Ambassador, you'll join a community of like-minded individuals who share your enthusiasm for fitness, sports, and an active lifestyle. Plus, you'll have the opportunity to represent our race and New Balance, a name synonymous with quality and innovation in the running world.


We're looking for individuals who embody the spirit of our vibrant city, and who are ready to inspire others to embrace the joy of running and walking. 

Applications closed at the end of the day on November 30, 2023. The Columbus 10K and New Balance teams are reviewing all submitted applications and will announce the ambassadors soon!



Ambassador Perks

  • A free entry to the 2024 AEP Ohio Columbus 10K (or a refund of your paid 10K entry fee if you're already registered)

  • A personalized promo code to share with your network to help others save on their registration fees

  • One pair of New Balance shoes carried by Columbus Running Company, and one New Balance apparel training kit

  • Gift card to Columbus Running Company

  • Ambassadors can earn a VIP upgrade by meeting certain sharing and promotional metrics (chosen Ambassadors will be advised of these specifics upon selection)

Ambassador Expectations

  • Participate in our 2024 race!

  • Promote the Columbus 10K, New Balance, and Columbus Running Company positively throughout the community and social media

  • Share your unique promo code with everyone you know

  • Participate in at least one Columbus 10K-directed social media post

  • Tag @columbus10k, @newbalance, @columbusrunning, and #columbus10k in running, walking, or fitness-related social media content that you create

  • Share at least two (2) social media posts or stories related to the Columbus 10K every month - topics may range from training and nutrition, to running tips, race day prep, and being on-site on race day

  • Share and comment on @columbus10k social content

  • Highlight the Columbus 10K and New Balance briefly prior to at least two CRC Saturday group runs during the training period or March-May 2024

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